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Your success. Our priority.

AG Sports Management

AG Sports Management is a global, multi-sports management and commercial advisory agency representing and supporting athletes, clubs, sporting organisations and brands across international markets.

We connect our clients with opportunities worldwide through athlete management, commercial partnerships, sponsorship, player development, sports consultancy and strategic representation across football, basketball, boxing, athletics and other sporting disciplines.

Our clients’ success sits at the centre of everything we do.

Because when you succeed, we succeed. When you are happy, we are happy.

UK HQ · South Africa · Ghana · USA · Canada

About AGSM

More than sports management.

AGSM operates at the intersection of sport, talent, business and global opportunity. We provide strategic support to athletes, clubs, federations, academies, brands and sporting organisations.

Successful sports management is not simply about completing the next deal. It is about building sustainable careers, commercial relationships and opportunities that create long-term value.

AthletesClubs
ClubsGlobal markets
BrandsSports audiences
SponsorsSporting organisations
African talentGlobal opportunities
SportSocial impact

Sport × People × Business × Global reach

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International regions searched for placement

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Stages in the African Talent pathway

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Dedicated enquiry routes for partners

What we do

Strategic management. International relationships. Meaningful opportunity.

From player representation to club commercial strategy and African talent pathways — AGSM is headquartered in the United Kingdom, with presence in South Africa, Ghana, the United States and Canada, and is built to operate in any major international football market.

Opportunities created

We don’t wait for opportunities. We help create them.

At AG Sports Management our work goes beyond traditional athlete representation. We create pathways across professional sport, international competition, sponsorship, sports tourism and global sporting experiences.

Create opportunities. Build relationships. Deliver impact.

An empty boxing ring in low light

Beyond football

Mark Ahondjo

Boxing · Ghana · Olympic qualification opportunity

AGSM supported Ghanaian boxer Mark Ahondjo with an opportunity connected to representing Ghana at the Olympic qualification event in Thailand.

A floodlit African stadium from the stands

Sports tourism

AFTV Ghana Tour

Sports tourism · Fan engagement · International football culture

AGSM’s vision also extends into sports tourism and international sporting experiences. A key example was our involvement in the AFTV Ghana Tour, helping bring one of the most recognisable Arsenal fan-media brands and its football culture to Ghana.

African Talent

Where they were born should not decide how far they go.

Africa has produced some of the greatest footballers the world has ever seen. For many young players, the obstacle isn’t ability. It’s access. AGSM wants to help close that gap — with dignity, not charity.

Discover African Talent

Why AGSM

Six principles. One standard of care.

Future vision

Building a global sports ecosystem.

Players, clubs, brands, investors, federations, academies, universities, communities, governments and media — connected through AG Sports Management.

AGSM

At the centre

  • Players
  • Clubs
  • Brands
  • Investors
  • Federations
  • Academies
  • Universities
  • Communities
  • Governments
  • Media

Connecting talent with opportunity.

An athlete in a quiet moment of reflection

Our promise

Your success is our success.

When someone chooses AG Sports Management, they trust us with something important — their career, club, organisation, reputation or ambition. We do not take that responsibility lightly.

Our relationships should be built around communication, transparency, ambition, integrity and mutual respect. When our clients succeed, AGSM succeeds.

When you are happy, we are happy.

Featured talent

Introductions made with discretion.

AGSM represents talent on a confidential basis. Profiles are shared with authorised clubs and partners on request — never as marketing spectacle.

Private roster

Player names, footage and data are released only where authorised. Clubs, scouts and partners may request a confidential briefing.

Work with AGSM

Let’s create the next opportunity.

Athletes, clubs, brands and organisations — start with a conversation.

Ambition needs direction.

Partnerships create possibility.

People first. Always.

AG Sports Management

Your success. Our priority.

Your success is our success.

Because when you are happy, we are happy.