Sponsorship & commercial
Connecting sport with business.
AGSM works with athletes, clubs and sporting organisations to identify and develop appropriate sponsorship opportunities, not logo placement for its own sake.
- Athletes × Brands
- Clubs × Sponsors
- Sport × Business
- Africa × Global markets
A great sports partnership is more than a logo.
Attention is a commercial asset. It should be valued, structured and activated with the same care as a sporting project. AGSM helps rights holders enter the market with a proposition decision-makers can take seriously.
- Principal sponsorship
- Shirt sponsorship
- Training wear partnerships
- Technical partnerships
- Financial services
- Technology
- Telecommunications
- Automotive
- Airlines
- Healthcare
- Hydration
- Hospitality
- Media
- Consumer brands
- Community partnerships
How we support commercial programmes.
From asset evaluation to relationship management, we help organisations structure sponsorship, brand partnerships and sports marketing with commercial clarity.
- 01Commercial asset evaluation
- 02Sponsorship strategy
- 03Sponsor identification
- 04Decision maker outreach
- 05Proposal development
- 06Negotiation support
- 07Partnership positioning
- 08Activation strategy
- 09Relationship management