Featured project
AFTV Ghana Tour
International sports media · Sports tourism · Brand collaboration · Fan engagement
AG Sports Management played a key role in the organisation and delivery of the AFTV Ghana Tour, connecting international football media with Ghana’s football culture, brands, organisations and supporters.
- Location
- Ghana
- Sport
- Football
- AGSM’s role
- Organisation and delivery support, local coordination and market connectivity
The opportunity
How to bring a global football audience into Ghana as a cultural and commercial experience, not a fly in, fly out visit.
AGSM involvement
- Local coordination
- Strategic introductions
- Stakeholder engagement
- Brand collaborations
- Sports tourism
- Football culture
- Fan engagement
- International and local market connectivity
Organisations involved
AFTV
International football fan media, subject of the tour
BTL Africa
Ghana project collaborator
What it demonstrated
- Demonstrated sports tourism as a live AGSM capability, not a theoretical service.
- Connected international football media with Ghana’s football community, brands and destination story.
AGSM does not claim to have independently organised the entire tour. AFTV is named as the media brand at the centre of the project. This is not presented as an official Arsenal Football Club partnership.
Related projects
