
Sports tourism
AFTV Ghana Tour
Sports tourism · Football culture · Fan engagement
- The challenge
- How to bring a global football audience into Ghana as a cultural and commercial experience — not a fly-in, fly-out visit.
- The opportunity
- Connect international fan media, local communities, tourism and African football culture in one tour.
- What AGSM did
- AGSM was involved in the AFTV Ghana Tour, helping bring one of the most recognisable Arsenal fan-media brands and its football culture to Ghana.
- The impact
- The tour showed how sports tourism can connect supporters, local businesses, destination promotion, cultural exchange and commercial activation.
- What came next
- AGSM’s ambition is to develop further international tours, sporting experiences and destination partnerships.
AFTV and Arsenal are named as the subject of the tour. This is not an official club partnership, and no third-party logos are used.
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