Insights
How we see the game.
Short perspectives from the AGSM desk. Not invented statistics. Not a magazine. A view of the work.
Welfare
The person behind the athlete
Representation that ignores wellbeing is incomplete. AGSM’s founders come from healthcare — that shapes how we work.
Pathways
Africa does not lack talent
The gap is access: scouting, preparation, exposure and honest representation. Pathways, not charity.
Tourism
Sport moves people across borders
Tours, camps and fan experiences can connect destinations, culture and commercial value — when they are built with care.
Commercial
Where sport meets business
Attention is a commercial asset. Sponsorship and partnership should be structured, not decorative.