Sponsorship & commercial
Turning sporting attention into commercial value.
AGSM works to connect sporting organisations with businesses seeking meaningful relationships with sports audiences — not logo placement for its own sake.
A great sports partnership is more than a logo.
Attention is a commercial asset. It should be valued, structured and activated with the same care as a sporting project.
- Principal sponsorship
- Shirt sponsorship
- Training-wear partnerships
- Technical partnerships
- Financial services
- Technology
- Telecommunications
- Automotive
- Airlines
- Healthcare
- Hydration
- Hospitality
- Media
- Consumer brands
- Community partnerships
How we support commercial programmes.
From asset evaluation to relationship management, we help organisations enter the market with a proposition that decision-makers can take seriously.
- 01Commercial asset evaluation
- 02Sponsorship strategy
- 03Sponsor identification
- 04Decision-maker outreach
- 05Proposal development
- 06Negotiation support
- 07Partnership positioning
- 08Activation strategy
- 09Relationship management